So, your child has taken up a sport and it’s clear, they now have ambitions… welcome to our world!

Doing a sport for fun is one thing, excelling at it is a whole different ball game (excuse the pun).

So many elite athletes have told us that they believe better informed parents increased their chances of reaching the top.

That's why we've created The Athlete Parent Place, an information and guidance platform that combines advice from experts and elite athletes who have already 'been there'. 

Meet the Founder

Hey, I'm Joe Fuggle.

Having previously been schools county champion and English Schools Champion, I went on to represent Great Britain in the 400m hurdles. I graduated from Loughborough University with a Sports Science degree where I was also Athletics Captain.

Using my experience and expertise, and with the help of my mum, I've created The Athlete Parent Place to inspire, educate and support the next generation of athletes and their parents.



Believing your athlete has what it takes and watching them reach their goals is every parents dream but you’ll also want to know you’ve done everything you can to help them get there.

To help me achieve my goals, my mum, Caroline, went out of her way to find out all she could about nutrition, psychology and everything else (literally)... Our platform has been designed to save you all of this effort! All the information you could need is now in one neat place.

So, for those who want to go the extra mile… our topic-specific guidance packs have been created to help you gain a better understanding of areas that impact sport performance and athlete wellbeing whilst also showing you how YOU can help your athlete. 


Coming Soon See all

Katarina Johnson-Thompson

2x World Heptathlon Champion & UK Record Holder

Abigail Irozuru

Team GB Long Jump

Joel Clarke-Khan

GB High Jumper

Our guidance packs have been designed to help improve your athlete’s…


❤️‍🩹 WELLBEING        






Parents already using the platform have rated these as our most valuable guidance packs...

Access Everything

99.99 per year


olympic rings

Emotional Support Pack

14.99 per year


Nutrition Pack

14.99 per year


So, if you want to help your athlete to be the best they can be, visit our SHOP and start your athlete-parent journey today.



Trending See all

Niamh Emerson

GB Heptathlon

on the importance of sleep

Zac Shaw

GB 100m (T12)

on his advice to younger athletes

Ben Higgins

GB 400m

on Pre-competition nerves

Here’s what one of the UK’s top athletes has to say about parental support:

See What People Are Saying about the Athlete Parent Place:

  • The Athlete Place

    “I wouldn't be where I am without the support my parents give me...They've fed me with belief and have spent the last 8 years driving me up and down the country to meets and training to help me turn my dreams into a reality! It's important they get support too so they know how important they are in our journeys and can continue to help us along the way, The Athlete Parent Place offers exactly that".
    (📸 by Martin Rickett)”


    Olympic, World, Commonwealth & European 800m Medalist AND World indoor 600m Record Holder!

  • The Athlete Place

    “I was particularly enamoured and drawn to the innovation of the platform. I have two children of my own, and they will no doubt face similar challenges. So I want to know how best I can support them through the sometimes difficult periods.”

    Screenshot 2023-01-24 at 19.27.40

    CEO, England Athletics

  • The Athlete Place

    “As you can imagine, our house has often been a rollercoaster of emotions, with one athlete being on a high, whilst the other is on a low. I would have loved the opportunity to speak to other parents in the same situation to find out how they managed to find the right balance between enjoying one athlete’s performance, whilst being sensitive to the fact that the other athlete was bitterly disappointed.”

    Screen Shot 2022-07-03 at 14.06.13

    Mum of International Athletes Joe & Hannah Brier

  • The Athlete Place

    “The Athlete Parent Place would have been such a great resource for us to have in the early days of Alisha's career. We honestly didn’t know a thing about Team selections/funding/dealing with the highs and lows of supporting a young athlete, so any advice from others in the same situation would have been really helpful.”

    Screen Shot 2022-07-03 at 13.40.13

    Mum of Scottish 60m & 100m Record holder, Alisha

  • The Athlete Place

    “As a parent of an up-and-coming athlete, The Athlete Parent Place will be great! We can all help each other with advice or information. It can be a minefield out there!”


    Mum of recent British U18 400mH Record Holder, Onyeka

  • The Athlete Place

    “As parents of sporty children, we all have questions, experiences and concerns, and having a safe space where we can talk, connect, share and learn is fantastic. The Athlete Parent Place is a much-needed resource which will support many of us now and in the future.”

    Amber Anning

    Mum of Great Britain Sprinter Amber Anning


So, you want to help your athlete achieve their dreams... 

Access for Clubs/Teams

Group rates are available for volume based orders. Get in touch to learn more.

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We Have an App Too 🎉

As a member, you can access your content on-the-go via our app, click the button below to sign up.

Perfect for killing time when your athlete is at training or competitions.

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Frequently Asked Questions

If we haven't convinced you already...

Everything from:

  • Elite Athlete Q&As

  • Nutrition

  • The importance of Sleep 

  • Emotional Support

  • Competitions

  • Training and Coaches

  • Anti-Doping

  • Safeguarding

  • Family impacts

...and so much more will be added as we go!


To become a member and access the content you have 2 options: 

Individual Topic Guidance Packs:

  • Access our topic-specific packs (12 month membership) to see if you wan't to upgrade and access everything. 

Access Everything Pack:

  • Get unlimited access to The Athlete Parent Place and all 10 guidance packs (12 month membership).



YES! As soon as the payment has gone through just follow the steps in the email to set up your account and get immediate access!

We know you will LOVE The Athlete Parent Place, however, if for whatever reason you decide it's not for you, we offer a 30 day money-back guarantee. No questions asked. 

However, if you decide to cancel after the 30 day guarantee, due to the online nature of our platform and content we cannot offer refunds .

Start Your Athlete Parent Journey Today.

Choose from 10 topic-specific packs starting at 29.99/year each, or Access All 10 Packs for just 99.99/year.

By purchasing guidance pack/s, you become a member of The Athlete Parent Place.

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